5 Minute Pitch Presentation

Pitch Presentation Key Points

Introduction:

"Hi Good afternoon, my name is Paul Bird and I am the Director of Bird Interactive"

Product:

My company develops e-learning narrative games for Interactive White Boards for primary schools, for pupils aged 5 - 11. (IWB)

- The goal is to create a collaborative learning environment between the teachers and the pupils.

- The game will also following with the National Curriculum and be interchangeable according to the pupils scheme of work.

Process (How will you sell it):

The product will be marketed by giving pitches and seminars in schools, colleges and trade shows.

The product will also be marketed on teaching websites (tes), be presented on press releases and written in trade journals.

Fact: There are over 20,00 schools within the United Kingdom, which gives me a large target audience to present my project to. These figures can be found on The Department of Education website: http://www.education.gov.uk/

Customers (target audience):

The game will be targeted at The Department of Education and will be presented to the Head teachers and teachers of each school.

Parents will also be introduce to the game to gain an understanding and support of what their child is learning.

The children won't be the target audience so much, however, there will be plans to produce games for the I Pad and mobile devices, of which children can download and be apart of.

Distribution:

There will be a online and offline product package will be distributed and pitched to the Department of Education and be available on the web, which people can download.

Narrative books of the game will also be published, that will be available for pupils use at home or at school.

In the future we also plan to develop the game for mobile devices, this will be another method of distributing the product.

Setup and Costs:

The development team of the company, will concise of a Director, Marketing person, Designers and programmers.

On shelf products will marked at a set retail price (depends on working hours), which will concise of a premium and a deluxe package.

The game will also be available online, where teachers can sign up and download the product and inquire a 1 year license, which will be charged at a price of £200 pounds

Quick Maths: A game developer earns about £11.50 hr, he makes a product over a 6 month time span, which gives him an earning of £11,960. However, you have other members of the company to consider, so you times the £11,960 by 3, that gives you £35,880 overall.

If we were to sell the game to just 2% of UK schools, we would have to charge £89.50 per product to break even.

So overall we are already making a profit of £110 pounds on the product.

Fact: The product and the developer prices are varied, due to the flexibility of the working hours and what the going rate is for the game developer.