Most common companies in the world, such as Disney, Sony, Pixar, Aardman etc, have bumper animations to help promote their companies. Bumper animations are short but precise to the point of the company's theme, for example, one of Walt Disney's home video bumpers, was of an animation of his signature being written, which then had his "mascot" Mickey Mouse along side it.
Walt Disney intro:
http://www.youtube.com/watch?v=UXCkH-kBHro&feature=related
Animation Tips:
http://donbluthanimation.com/tips.php?c=2&t=90
http://www.youtube.com/watch?v=R8z2JaDtJvM
Bird Interactive Promotional Introduction
The idea for the promotion of my company, is to make an animation of a flying bird, which then merges into the Bird Interactive logo. This animation will be used for the beginning of my 5 minute pitch.
In using the traditional animation methods of layering transparent paper and following the Don Bluth tutorial, I was able to develop a Bird flight scene of my own.
Once I had animated the first 4 flight sequences, shown by Don Bluth. I then had to draw an extra 4 frames to enable the bird to land. I also had to make the bird drawings more round, this was so the bird would merge with my Bird Interactive logo. After I had completed drawing all the flight patterns from flying to landing, I took the drawings into Adobe Illustrator, where I then started the process of turning each image into a vector.
Bird Flight Sequence
Adobe After Effect
Adobe After Effects is an animating software, which enables you to create high quality movies. I decided to use Adobe After Effects, instead of Flash, due to it's animation flexibility and how you can easily create special visual effects.
I was shown the basics on how to use After Effects, by one of my university colleagues. Once I gained an understanding of the software I was then ready to start animating.
Final Bird Interactive Animation
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