Monday, 31 October 2011

Competitors:


BBC - BITESIZE
The BBC have an interactive learning section to their company called Bitesize, which provides e-learning revision and games for GCSE schools. Bitesize covers all national curriculum topics and is apart of key stages 1, 2 and 3.



mymaths.co.uk
My Maths is a UK based portal for schools and teachers to access Interactive White Board games and e learning material.,Schools buy into a 1 year license and have access to all the material on the website. My Maths only covers mathematical topics, which means there could still be an opportunity to expand on such an idea.

Research - 3 Similar Companies.

Task for this week is to research 3 similar companies, which can give you inspiration towards your own product or business idea.


Company 1.



EPIC WIN App

Epic win is an I Phone application, which allows users to incorporate a game into their every day tasks. The game works by creating a To Do List and each task has it’s own point scoring system. So the more points/tasks you do on your list, the more powerful your character gets and the further you progress through the game.


Selling: Available on I Tunes app store


Online marketing: youtube, vimeo, Itunes Application Store.



Target audience: 7+ (To who ever has an I phone and a list that needs doing).


Price: $2.99

Category: productivity


Management: A small independent game studio called Supermono manages the product.



Company 2.

Mathsframe.co.uk


Produces math’s games for Interactive white boards. The product is designed to make planning less time consuming and much easier to plan for teachers.



Selling: Online, with a sign up system for £10, which gives you access to all their sources.


Customers: Aimed at teachers or schools who are in need of a faster teaching solution.


Management: The games and the website are managed by a primary school teacher, who wanted an easier solution to his lessons.



Company 3


Crayon Physics Deluxe


Crayon Physics is a game created by KlooniGames. The game is a puzzle game that is based around the concept of physics. The game works by the user having to draw obstacles, to get their ball to hit a floating star. Once the star is caught, you can move onto the next level, which then progresses onto harder islands and other aspects of physics.


Selling: Available online, form

atted for PC, MAC and mobile phones.



This product is available for ages 4+.


Cost £4.99 for I phone


Management: Klooni Games Ltd manages this product.






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